Big Kids

At  Idkid, we haven't really grown up, so what else could we do but design stuff for kids !!   We're passionate about creativity and for the last 15 years have been busily dreaming up all sorts of weird and wonderful things for the little ones. That said, designing  for children is serious business and we carefully choose the right partners that support our philosophy of ethical design and above all innovation. Idkid is based on a strong internal design team supported by a specialist network of pedagogs, engineers, developmental psychologists, Mums, retailers etc. Our setup is flexible enough to handle even the most unusual projects, from a wide range of market sectors...all relating to children of course !!

Idkid was founded in 2005 by Adam Shillito. Adam has 2 children, likes cycling and eating unusual food.