The Highway To Innovation
The Wheels project was born from the necessity to rapidly create an innovation in the magnetic toy market that would distinguish Geomag from it’s competitors and re-establish the brand in the marketplace.
Idkid's role as an external agency was to bring fresh air to the company through an innovative product line that would not only be seen as unique in the market place, but moreover would be considered as a sound business investment by the new board of directors. Our role involved not only concept design, product design, engineering and packaging but also the 'business re-thinking' necessary to get this type of innovation to market.
The core of the idea revolves around new 'wheel' elements that click magnetically onto standard Geomag bars. These in turn fit together with flexible polypropylene bodies that give each vehicle it's particular style. The vehicles are fun to build, even more fun to crash and super fast thanks to the magnetic wheel attachment.
Since the initial concept, Idkid has developed 7 SKU's and the line has contributed significantly to Geomag's success in the toy market.
Idkid's role as an external agency was to bring fresh air to the company through an innovative product line that would not only be seen as unique in the market place, but moreover would be considered as a sound business investment by the new board of directors. Our role involved not only concept design, product design, engineering and packaging but also the 'business re-thinking' necessary to get this type of innovation to market.
The core of the idea revolves around new 'wheel' elements that click magnetically onto standard Geomag bars. These in turn fit together with flexible polypropylene bodies that give each vehicle it's particular style. The vehicles are fun to build, even more fun to crash and super fast thanks to the magnetic wheel attachment.
Since the initial concept, Idkid has developed 7 SKU's and the line has contributed significantly to Geomag's success in the toy market.