1.jpg "The Good, The Bad, The Ugly")
The Good, The Bad, The Ugly
Urchin, a UK based catalogue retail company asked us to design their autumn/winter baby collection and propose some ideas to give it an innovative twist.
The collection included bibs, floor mats, plates and cups. Our first task was to generate a series of colour and textile concepts, each covering a specific taste or consumer group. Urchin needed to evolve specific evergreen styles, develop Christmas specials and also explore new ideas.
The outcome was a style guide including 4 style concepts, each with textile patterns, colour palettes, a guide for the application and simulations of final products. Above you can see the 'ironic' concept which proposes bibs together with accessories for a little splash of humour !
The collection included bibs, floor mats, plates and cups. Our first task was to generate a series of colour and textile concepts, each covering a specific taste or consumer group. Urchin needed to evolve specific evergreen styles, develop Christmas specials and also explore new ideas.
The outcome was a style guide including 4 style concepts, each with textile patterns, colour palettes, a guide for the application and simulations of final products. Above you can see the 'ironic' concept which proposes bibs together with accessories for a little splash of humour !