Finding the Right Balance

Sevi decided to expand their toy assortment with 8 completely new games based on new rules, new mechanics and new themes. In order to optimize their creative resources, they divided the workload into two sections: Firstly, they assigned the concept design of the games (so rules, mechanics and themes) to Idkid and secondly, they instructed internal designers to refine the graphical design and optimize the games for mass production.

This combination of internal and external designers is an extremely efficient method of creative resource management because each team is utilized where they have most talent: Idkid's team for the ideas, Sevi's team for the Industrialization.

Now that's clever !!